一. Industry background analysis
In the 21st century, with countries rapid economic development, people's life pace speeding up and the improvement of living standards, people expand their needs for commercial storage equipment. Since The tenth five-year plan,the central issued a series of JiangNong favorable policies, has adopted a series of reform measures,greatly stimulating the three agricultural products output increases, sharply expanding the demand for refrigerated transport and storage equipment.
With the social division of labor more and more explicit,professional cold storage quantity sharply rises, the demand for
corresponding refrigeration equipment expands. After the financial crisis, our country industry has recovered, foreign trade export increased, industry advantage gradually reflected, and industry products increased.
All the cases above need enterprises must have the ability to constantly change and innovate,adjust to the needs of market, wining the competitive edge.Only do these ,the company can survive and develop better.
二. Market present situation analysis
In year of 2009 ,most orders were gained by bargain price and low profit.Meanwhile the market concept of demand was in constant change because of industry severe competition and consumers purchasing psychology change.The market puts forward higher requirements for products high quality,cost performance, brand, and application intelligent etc.
In view of the present and the future serious situation, our entire team ,especially the company senior management personnel, should be more aware of the current and future competition, the enterprise survival and development environment, maximizing favorable factors, faceing various unfavorable factors clearly, formulating practical plans and measures to meet the challenge. As long as we all make persistent and concerted efforts, work together ,to keep the company continuous improving, keep scientific management, produce higher quality, more cost performance and competitive advantage products, we will certainly be able to overcome the challenge , grasp the opportunity and play an outstanding team favorable factors, realizing the goals of company sustainable and rapid development.
三.Develop planning purpose
Shanghai Meluck Refrigeration Equipment Co.,Ltd,Zhejiang Bingfeng Air condition Equipment Co.,Ltd,Anhui Meluck Refrigeration Equipment Co.,Ltd should keep up with the trend of The Times development, to seek sustainable and stable development, grasp market trends, clear development direction and goals of the enterprise.
四.Developing strategy goal in 2010-2012
1.The company always adhere to market-oriented, make full use of all resources.Combine R&D, industry and trade in three years to become a well-known enterprise with strong comprehensive strength in domestic and international refrigeration industry.
2.Meluck always stick to the "people-oriented" enterprise culture and team spirit,make reasonable and sustainable compensation scheme. Paying attention to employee development when enterprise developing, realizing the goal of enterprise value combined with employee value.
3.Establish a good and efficient team, to realize the core value of enterprise, reflecting the high-end brand goal.
五.Products and market development plan
1.Products structure transfer to the high-end market development.
2.Products structure transfer to the refrigeration "complete set of products" development.
六.Technology R&D planning
1.Achieve the goal of innovation, leading core technology.
2.Achieve the goal of with independent intellectual property rights.
七.Domestic&international marketing, planning and developing goal
1.On the basis of consolidating the domestic market, expand the international market.
2.Since Jan.2010,Shanghai marketing center on charge of Zhejiang Bingfeng,Shanghai Meluck and Hangzhou and Changzhou all companies inquiry, quotation and contract filling.
3.Based on the actual tasks and the developing strategy in 2010-2012, modify a more comprehensive and perfect marketing policy.
4.Direct sale in Jiangsu ,Zhejiang ,Shanghai ;Agent sale system in other provinces and cities of China.
5.Agent wholesale and engineering equipment installation is main sales mode.
八.After service
1. Perfect pre-sale, sale, after-sale services management procedures and formulate rule of service personnel.
2.Build up the national service network before 2012 ,formulate specific implementation plan.
九.Achieve procedural and institutionalized management system
Company always uphold the "people-oriented" enterprise culture concept, building up a high-level management ,grass-roots staff professional, efficient and excellent team with core values.
